The International Bestseller. Soon available in the US and UK.
If You’re Invisible, You Might as Well Not Exist
Sustainable strategies for reaching large digital audiences
We are living in a visibility economy: products and services that aren’t visible go unnoticed by potential customers.
But whereas visibility was once a costly commodity that came at the price of big-budget advertising campaigns on TV and in print media, high-value visibility can now be reliably obtained on a shoestring.
This book shows readers the six steps they have to take to create smart visibility for the business in order to reach key customers and increase sales significantly.
And anyone who has internalized the three dimensions of value-oriented visibility —relevance, authority, and storytelling — will have no need to resort to loud and attention-grabbing campaigns in the future.
"Visible! Attracting Customers in a Distracted World" by Oliver Pott, Campus New York
Download free Chapter now!
International Press Articles of Oliver's Book
- Entrepreneur.com: Read article here.
- Sold one of his companies, a consumer software download platform, to one of the biggest software republishers globally, Avanquest Software (Pleasanton, CA)
- "VISIBLE!" reached Top Ten positions on all German bestseller lists, including the most influcencial SPIEGEL list (equivalent to the New York Times bestseller list)
- US edition of his book is published by Campus New York and will be available in early 2023 in all bookstores
- Oliver Pott is the co-owner of the Bundesliga Soccer team SC Paderborn and also co-owns its Stadium. SC Paderborn just recently competed in the US against the soccer teams of Minneapolis, Madison and Chicago.
About Oliver Pott and his International Bestselling Book "VISIBLE!"
- Oliver Pott, PhD, Tech Founder since 1999 and full professor for entrepreneurship
- Sold one of his companies, a consumer software download platform, to one of the biggest software republishers globally, Avanquest Software (Pleasanton, CA)
- "VISIBLE!" reached Top Ten positions on all German bestseller lists, including the most influcencial SPIEGEL list (equivalent to the New York Times bestseller list)
- US edition of his book is published by Campus New York and will be available in early 2023 in all bookstores
- Oliver Pott is the co-owner of the Bundesliga Soccer team SC Paderborn and also co-owns its Stadium. SC Paderborn just recently competed in the US against the soccer teams of Minneapolis, Madison and Chicago.